Digital Marketer

Lead Petsflip’s digital marketing strategies to drive user growth, brand visibility, and global engagement.

Responsibilities:

• Develop and execute digital marketing campaigns across social media, search, and gaming platforms.
• Create high-quality content for ads, blogs, social media, and community channels.
• Manage and optimize ad campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
• Conduct keyword research and SEO optimization for Petsflip’s website and blog.
• Track user acquisition metrics and improve conversion funnels.
• Work closely with designers, content creators, and product teams to build marketing assets.
• Monitor analytics using tools like Google Analytics, Search Console, and Data Studio.
• Grow Petsflip’s online community and improve game engagement through campaigns.

Requirements:

• 2+ years of experience in digital marketing or growth marketing.
• Strong knowledge of SEO, SEM, Google Ads, and social media advertising.
• Experience managing paid campaigns with measurable results.
• Knowledge of basic graphic tools (Canva, Photoshop, or similar).
• Excellent understanding of marketing funnels, analytics, and user behavior.
• Strong communication skills and ability to craft compelling content.
• Experience with gaming or mobile app marketing is a plus.

Preferred Skills (Bonus):

• Experience with influencer marketing or affiliate programs.
• Knowledge of ASO (App Store Optimization) for mobile apps.
• Ability to create video content for ads and social platforms.
• Understanding of viral content strategies and community engagement.