Digital Marketer
Lead Petsflip’s digital marketing strategies to drive user growth, brand visibility, and global engagement.
Responsibilities:
- Develop and execute digital marketing campaigns across social media, search, and gaming platforms.
- Create high-quality content for ads, blogs, social media, and community channels.
- Manage and optimize ad campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
- Conduct keyword research and SEO optimization for Petsflip’s website and blog.
- Track user acquisition metrics and improve conversion funnels.
- Work closely with designers, content creators, and product teams to build marketing assets.
- Monitor analytics using tools like Google Analytics, Search Console, and Data Studio.
- Grow Petsflip’s online community and improve game engagement through campaigns.
Requirements:
- 2+ years of experience in digital marketing or growth marketing.
- Strong knowledge of SEO, SEM, Google Ads, and social media advertising.
- Experience managing paid campaigns with measurable results.
- Knowledge of basic graphic tools (Canva, Photoshop, or similar).
- Excellent understanding of marketing funnels, analytics, and user behavior.
- Strong communication skills and ability to craft compelling content.
- Experience with gaming or mobile app marketing is a plus.
Preferred Skills (Bonus):
- Experience with influencer marketing or affiliate programs.
- Knowledge of ASO (App Store Optimization) for mobile apps.
- Ability to create video content for ads and social platforms.
- Understanding of viral content strategies and community engagement.